Monday, 30 September 2013

CSS 3 and Modern Media

CSS3 is the newest specification of CSS3. With this, you can create animations and formatting that are not possible or more difficult before.

You can add animations by specifying key frames in your CSS stylesheet. Use the @keyframe query to create and add key frames of your animation. The key frames are specified using the usual CSS selectors and properties. The position on the timeline of each key frame should be specified by the progress of the animation in percentage for, e.g. 10% if it the frame should be display at 10% of animation.

Formatting HTML is easier with CSS3. You can change the column count of the content of a webpage with column-count and column-width properties. Webkit and Gecko based browsers use the -webkit-column-count, -webskit-column-width and -moz-column-count, -mo-column-width respectively.

Responsive design involved using CSS3 features. You need to use media queries to specify how a page should be displayed for set screen resolutions. Specify the screen resolution cases by using @media (max-width: x px) and (min-width y px), where x and y are the resolutions you want to specify.

Then you add the opening bracket, write the CSS specifications using the usual CSS selectors and properties and then add the close bracket.

Other transformations include rotations.

CSS3 is compatible with the latest versions of Firefox, Chrome, and Internet Explorer.

CSS3 is much better than previous versions of CSS. You should adopt it on your website.

HTML 5 and New Media


The new web publishing standard is HTML 5. It allows you to create web pages with multimedia without the use of plugins. It also adds many markup tags that describe the structure of a page.

New elements in HTML 5 include descriptive elements such as nav, header, footer, section, figure, etc. The meaning of the tags are self explanatory. Nav means navigation, head means the page head, footer is the page's footer, figure is a picture. You should place them on the page in the position where they usually belong on a web page: header on top, footer on the bottom, figures in the middle of the page, and navigation should be somewhere prominent on the page.

Multimedia tags new to HTML5 include audio and video. You can add audio and video clips on the page by directly referencing them in your webpage. Plugins are not required for playback. They should be in MPEG4 format and have no DRM.

Simplifications include from HTML5 include specification of the character set via the meta element and the text/javascript type is no longer needed for script tags. JavaScript is the default.

HTML5 is compatible with the latest versions of Firefox, Chrome, and Internet Explorer.

HTML5 has many advantages over previous versions of HTML. The description of the page is now separate from the formatting. New multimedia elements are added to make embedding and playback easier.

SEO Tips Part 1


How to do it right:


  • the product names and title can be added to the keywords or description attributes of the meta tags
  • suggestions for images are fine
  • good calls to action for product descriptions, add them to alt attribute of img tags
  • blog should be updated and the entries should have the search keywords in them
  • extend people's time on site by adding appealing content (interesting products, fonts, etc)

  • Tips to Make Your Website Look Good

    Making your website look visually attractive is important for getting your viewers interested in viewing the content of your web pages. To improve your website’s appearance, follow the tips below.


    The appearance of your website should not look too busy. That means that there should not be too many colors on each page. 2 to 3 colors are enough to get people’s attention. These colors should form the color of all your pages. This way, every page is consistent and you establish a clear brand. Similarly, two to three fonts are enough. Too many kinds of fonts on one page do not make the page look good. Navigation of the website should be simple. There should be less than 8 navigational items on a page. You will confuse visitors if you have more than that.

    Overall, your colors, font choices, and layout should fit your target market. If your target market is young, maybe try using new fonts, for example. They should consist of elements that your target market likes. Ask people what they want to see and put them on your website.


    With these design tips in mind. It is easy to make your website look good. Information can be found more easily and visitors feel pleasant read each page of your website.

    How to use WordPress

    WordPress is one of the easiest content management systems available to web publishers. Even non-technical people can grasp it easily. Once it is installed via tools provided by your web host or by manual installation, you can get a highly interactive website with special effects running easily.

    To stand out, the first thing to change is the appearance. The website’s look can be changed by themes. They can be free or paid. You can download them from wordpress.org or from the theme’s author own website. They come in the form of a zip file. Once you download the theme’s zip file, you can install theme by logging into your WordPress website and go to Appearance, then go into Themes and follow the instruction to install the that you downloaded.


    After you install the theme, you can customize it by clicking on customize in the same menu. The changes that you can make to the theme depend on how the theme is designed and written.

    The second thing you can use to enhance your WordPress website is by adding plugins. They extend the functionality of your website by adding capabilities that are not present in the default installation of WordPress. Examples of plugins that will enhance your website include sliders, which show slideshows from your selected images, image galleries, and contact forms to encourage interactivity. Plugins can be installed by going to plugins and search for the plugin you want. Then you can install the plugin that you find.

    After making those two changes, you will have a website that is different from other realtors. These changes can all be done with a few clicks and searches, so now it is time to do them and have a more interactive and dynamic website.



    SEO

    There are a lot of websites competing for visitor traffic. Therefore, every website should use search engine optimization techniques so that their website will get to the top of search engine search results.


    This means that your website or social media profile should be found on top of the first search engine result page when searching for real estate related key words. The first thing that you should do is to find keywords that are popular in search engine. Google has a keyword tool to search for the most popular keywords online. Check that and keep the most popular search engine keywords for real estate in mind.

    Next, your website should be updated to have those keywords. There should not be too many entries of them in your content. 2 to 6 percent of the page should have those keywords. Keep your content relevant and never should you use put hidden search keywords on your page.

    The URLs of your page should be friendly to search engines so name your pages accordingly. The names of your web pages should be mostly real words and not too many hyphens should be present. They should clear and to the point, so they should not be very long. Likewise, the title of your web pages should be relevant to your page also. Meta tags should have the popular search keywords in them. They should be in the keywords attribute of the keywords.

    Your website should be updated regularly. Again, relevant content should be added and updated regularly. They contribute too significantly to improving search results.
    Once you revised you site, getting inbound links to your website are also important, but be sure that your website does not get penalized by search engines.

    Build a sitemap of your with online tools so that search engines can index your site more quickly.
    You should submit your website to Google, Yahoo, etc. so that they know you changed the website. The indexing will take place soon after. However, the final result of success may not be available too quickly.
    These are the SEO tips that are known to work well. They do not break the rules that search engine providers give and they are important for keeping your website higher up in the rankings.



    How to promote yourself with a Personal Website and a Blog

    You don’t have a lot of time to promote yourself on your own. However, it has been easier than ever to promote yourself online with a personal website and a blog. It can be done in four steps. First, you find a domain name and you want. Next, you have to find a web host. Then, you build your website with automated tools. Finally you post your website online.

    Building a website is as easy as ever nowadays. You do not need technical knowledge to build a good looking website. Most of the work has been done for you by web programming experts. The first step to having a popular website is to get a domain name that is easy to remember. It may be part of your name or other names or entities that you want people to remember about your business. For example, it may be johnsmithrealtor.com, if your name is John Smith. These types of domains are easier to get since it has your name plus something else that is less popular. Also, because the name as a whole is less popular, it will be less expensive to get that domain name. It is informative and people know what your profession is from that domain name. Domain names can be obtained from websites like Godaddy.com, networksolutions.com, and many other websites. They cost typically a few dollars per year to obtain.

    Then, you have to get a web host to hold your website. There are many web hosts online. For example, there is HostGator, TELUS Hosting, and many other websites. Hosting typically cost a few dollars per month. To start out, it may be wise to start out with a free web host, and then move on to a paid service as the traffic volume picks up on your website. Paid hosting typically costs from $3 to $10 per month. Once the hosting is done, you have to add the name servers of your host to your domain account by following the instructions from your domain name registrar.

    Next step is to build a website that is appealing. WordPress is a content management system that is easy to use and requires almost no technical knowledge. A content management system is a series of tools and frameworks that lets you produce a website mostly without manual coding for a typical marketing or informational site. Installing WordPress is easy; simply follow the instructions on http://codex.wordpress.org/Installing_WordPress. There are usually one click tools to install WordPress from your web host, so it can be done without technical knowledge as well. Once WordPress is installed, you can start adding content to the website and choosing a theme that you feel would fit your style. There are thousands of themes to choose from, so it may take some time. Since many people are using mobile phones and tablets nowadays, choosing a mobile friendly or responsive theme may be the best way to go so people can read your website on any device well. The content for your page may be the results of your business, contact information, pictures of homes or commercial real estate recently sold, etc. It is up to you. The website may also include a blog. The content can be creating simply by typing and dragging and dropping elements onto the page.


    Creating a website is simple and easy. It also does not take much time to do. It is one of the easier and quicker ways to promote you online. Check your domain name registrar for instruction for updating name servers and your domain will be linked to your host.

    How can you Use Internet Marketing

    You are busy. The best way to market you as a businessperson is to use the Internet. There are many ways to automate marketing using social media tools and blogging platforms.

    Which service is good for what type of interaction? Facebook is best for sharing more personal thoughts. So from your perspective, it is best that Facebook is used for frequent customers that you are familiar with. Twitter is more general purpose and it can use for any kind of interaction as long as each post is less than 140 characters. You can set up one Twitter account for business and one for personal use so that you won’t mix up the two types of messages. LinkedIn is mostly used for professional networking and it would be very unusual for people to use it for personal interaction, so it should be used as such. For you trying to get new clients, LinkedIn is a very good platform to use because it is a good place to ask for referrals and to share professional real estate information and your tips for success for other real estate professionals. You can schedule your general messages and send referral emails on your own time.

    By automating social media, you save a lot of time and energy trying to get your name to potential clients. There are many tools that can make promotion easier. For social media, there is HootSuite, Buffer, and Viralheat that can help you schedule posts so you do not have to log on to Facebook, Twitter, etc. regularly to post. Hootsuite can schedule posts for many kinds of social media accounts. It can connect to the most common platforms like Facebook, Twitter, LinkedIn, etc. and schedule posts there. You can use it to share links and write posts on those platforms and schedule them to be posted at a time that you give. Links that you can share include local real estate sales and news about the real estate market, for example. Posts can be about the sales that you made recently and tip for your clients when buying or selling real estate properties. Likewise, using Buffer and Viralheat, you can do the same thing. For personal promotion, using the free versions of the services is more than adequate. The free accounts of all 3 online services can let you schedule posts to be posted at the time you desire.



    You can also schedule blog entries to be posted online. Blogger can be used to schedule blog entries to be posted in a time you desire. The content should be relevant to your target market. Therefore, if your target market is your wealthy real estate investors, the posts should be about valuable information in the real estate world. The entries do not have to be long; they just have to be interesting to your market.
    There are many ways to promote you without spending a lot of time during your work hours to promote yourself online. With the advancement of social media, it has become much easier and much less time consuming to promote you online. You have a chance to stand out in today’s world as long as you write your posts and schedule them to be posted when your target market will have time to read them.