KPIs

KPIs stands for key performance indicators. They indicate how successful your online marketing campaign is. These are some of the more important KPIs.

1. Unique visitors: It measures how many visitors visit your site inn a period of time.It shows you how popular your site is. 

2.  Geo-targets: this shows you from where people visit your sitel. This allows you to understand your target market and if you are reaching your target market. If the geo-targets match your target audience, then you are doing well. If not, you need to edit your site so that your preferred geotarget is reading your site.

3. Mobile readership: In addition to knowing how many unique visits your content is getting, it is also important to know how the content is being read. Mobile readership is important because more and more people are reading your site with mobile phones and tablets.

4. Bounce rate/time spent: The bounce rate shows how many people quit visiting your site after reading one page. If bounce rate is high (more than 30%), this means that people are not interested in your site opr they are visiting your site mostly by accident. If your site has a high bounce rate, this means you should revise your site to have more useful content or functions.

5. Click patterns & Heat Maps: People read with a pattern. They read following an F or Z path. This means that information on your site should be placed on the top, middle and on the left side of your pages if you want the information read by your website's visitors.

6. Page views: This shows how many people are reading your page. If you get a lot of page views on some page and not on others, you have to decide whether you need to revise those pagews with low views to have more interesting content.

7. Comments: The number of comments is important nowadays if you want a site with a lot of discussion among readers and between you and your readers. If you want more comments, you have to elicit them by asking questions to start the conversation and make it easy for people to sign up and comment on your posts. Facebook, Google, etc. all provide login services to make readers identify themselves easier.

8. Social sharing: To propaget your content, sharing by others is the best way. You should make it easy to share content so that more people can see them. A high number of shares is a good thing.

9. Conversion rate: Everyone want conversions on their site. So you should keep track of this if you want to people to buy stuff on a shopping site or track your subscriber numbers if you want to people to subscribe to your newsletter.

You should pay attention to these indicators if you want online marketing success.