16 Social Media Rules

Here are 16 rules to promote successfully in today's online space.

1. Increase Your Linkability - have useful content so people will link to you and you imn return will link to other people's stuff
2. Make Tagging and Bookmarking Easy - have an RSS feed so people can read your information anywhere. Make your website mobile friendly
3. Reward Inbound Links - let people link to your site. You will get higher search rankings
4. Help Your Content Travel - have your information in any formats, eg mobile, RSS feed, text only version
5. Encourage the Mashup - let people use parts of your stuff in their original content
6. Be a User Resource, Even if it Doesn’t Help You - create content valuable for other people
7. Reward Helpful and Valuable Users - give them rewards when they help you reach your goals
8. Participate - in discussions and blogs
9. Know How to Target Your Audience - focus on getting your target audience hooked on your site
10. Create Content - update your site frequently so people will come back and read it
11. Be Real - don't pretend
12. Don’t Forget Your Roots, Be Humble - don't brag
13. Don’t Be Afraid to Try New Things, Stay Fresh - same with rule 7 and 10
14. Develop a SMO Strategy - apply your SEO strategy to your blog and social media profiles
15. Choose Your SMO Tactics Wisely - they should be similar to your SEO strategy
16. Make SMO part of your process and best practices - SEO for social media is just as important as SEO for your website or blog.

They are relevant tips today. Follow them and you will succeed promoting online.