Blogging is a very useful tool to distribute information online. They do not have to be long or complicated. Unlike offline media like newspapers and magazines, you can put videos and audio online. You can have links and have comments under your posts. It is very easy to customize the themes to suit your business or organization.
It can enhance a brand by dispelling useful information to the public. It establishes your brand's credibility and authority. This then builds trust of your offerings and this in turn drive sales. A blog also help with SEO if you update it frequently. The comments pane in the bottom of a blog entry can serve a virtual community for your company.
On the web, there are a lot of blogs online, and most of them don't have much readers or audience. However, a lot of people don't take the time to make a proper blog, so they are at a disadvantage from the start. It is very easy to make an attractive blog with interesting content that can make your blog stand out from the rest. I have multiple recommendations for making a good blog. Ypou should link to as many sites as possible so that other people will link back to you in return. Linking to oither sites drives up your blog's search engine ranking and so more people will click on it and read it. You should put a lot of pictures and videos on the blog so that you attract people to read your entries. Words are too hard to read for people on the internet since they are already overloaded with information online. Almost no one has pateince to read text online unless it is really interesting. Short videos and photos are much better because they tell a thousands words.
You should allow people to comment on your so that you create a buzz on your blog. Buzz marketing is one form of marketing online. It makes people remember your blog. If someone responds to your blog, that means that they are engaged. The proportion of people who respond will be a small percentage of your readers, but they are the ones that you should target when you are promoting something on your blog because they are the ones that are the most willing to act on whatever you mentioned in your blog promotion.
You should link to your blog on other social media platforms. This will allow people who don't know about your blog to read your blog. You should also make a RSS feed of your blog so that people who subscribed to your blog will automatically get updates when your blog changes.
Microblogs are also blogs. Twitter should also be part of your promotional campaign. It is a site which a lot of people use so you can target your audience there.
Analytics are handy for you if you blog. Demographic and psychographic information that you get from sites like Klout, socialmention or HootSuite should be considered when you are monitoring your blog. If you find that you are not getting the target audience or you are having low viewership, you can act on it.
If you have a website, you should put your blog in your website so that people can read your website and your blog without leaving the site. This allows you to expand your promotion to your site. You can have an order button on your blog and your website if you are a retailer, for example. This is a great conveience for your readers.
There are a lot to get viewership and make your blog viewer friendly. These are the recommendations I would make for any marketer who blogs since these are the easiest things to do and they are very basic things which many get wrong.
Friday, 22 March 2013
Sunday, 10 March 2013
Facebook Analysis
TechCrunch
TechCrunch's Facebook profile is very strong. There is a lot of interaction is the Facenook page and a lot of people have subscribed to its updates. It has clearly made a lot of effort to make it interesting for its readers and subscribles, so much so that discussion is intense in the page.
TechCrunch has 546393 likes and 16369 people talking about the page. That is, 546393 people have subscribed to updates to the TechCrunch Facebook page. Every time people log on to their Facebook account, they read the information on TechCrunch from their updates page. This means that a lot of people are reading the page. Also, a lot of people are clicking on the links. Even if only a few percent of the people click on the links to TechCrunch, that it still a lot of people clicking on the links and reading the pages on TechCrunch.
16369 people are talking about the page, so a lot people are reading the topics and commenting on it. Many people comment to each post and many also like each post. This means that people are actively participating in the page. TechCrunch's Facebook page has a lot of pictures and videos. Its links are shortened by URL shorteners so the posts are more concise.
TechCrunch's page also has links to its newsfeed and Twitter profile, so people are clicking on those and following TechCrunch's updates in other ways as well. There is also a link to UStream so people can watch their live video feeds. In addition, people can also see events hosted by TechCrunch so people can participate in real life as well, which creates buzz.
Overall, TechCrunch has created as very vivacious and attract site by updating often and linking to multiple sources from TechCrunch and within Facebook. This drives discussion and increases subscription.
Most importantly, TechCrunch's content is relevant for people in that they have to do with the Web and technology which people are immersed in every day, news like Google and the EU and CES are important for some.
TechCrunch is clearly the model to follow to be a make your Facebook profile successful. Updates, links, pictures, and videos drives discussion and the content matters as well.
TechCrunch's Facebook profile is very strong. There is a lot of interaction is the Facenook page and a lot of people have subscribed to its updates. It has clearly made a lot of effort to make it interesting for its readers and subscribles, so much so that discussion is intense in the page.
TechCrunch has 546393 likes and 16369 people talking about the page. That is, 546393 people have subscribed to updates to the TechCrunch Facebook page. Every time people log on to their Facebook account, they read the information on TechCrunch from their updates page. This means that a lot of people are reading the page. Also, a lot of people are clicking on the links. Even if only a few percent of the people click on the links to TechCrunch, that it still a lot of people clicking on the links and reading the pages on TechCrunch.
16369 people are talking about the page, so a lot people are reading the topics and commenting on it. Many people comment to each post and many also like each post. This means that people are actively participating in the page. TechCrunch's Facebook page has a lot of pictures and videos. Its links are shortened by URL shorteners so the posts are more concise.
TechCrunch's page also has links to its newsfeed and Twitter profile, so people are clicking on those and following TechCrunch's updates in other ways as well. There is also a link to UStream so people can watch their live video feeds. In addition, people can also see events hosted by TechCrunch so people can participate in real life as well, which creates buzz.
Overall, TechCrunch has created as very vivacious and attract site by updating often and linking to multiple sources from TechCrunch and within Facebook. This drives discussion and increases subscription.
Most importantly, TechCrunch's content is relevant for people in that they have to do with the Web and technology which people are immersed in every day, news like Google and the EU and CES are important for some.
TechCrunch is clearly the model to follow to be a make your Facebook profile successful. Updates, links, pictures, and videos drives discussion and the content matters as well.
Sunday, 3 March 2013
How Good is the Blog
The Verge
The Verge (http://www.theverge.com) is a blog about the Internet and new technology. It is a fairly well known blog which people read. Below I have used social media analytics sites to track The Verge. I used Twitalyzer, socialmention to find out how popular is The Verge.
On socialmention, it shows that The Verge has 2% strength, 72% passion, 2:1 sentiment, and 17% reach. This shows that its reach is not very strong on the web. The keyword theverge has mostly neutral sentiment, which means that most people do not have much feeling about The Verge. Top search keywords are verge, so people find the verge on the web and it shows up on search results. Time between mention is about 5 hours, so it not mentioned very often.
Twitalyzer shows that The Verge's account has 155000 followers, which is fairly strong for a website. Its impact score is 52.4, which shows that it is actively posting on the web. It Klout score is 87. This shows that it is updated often. It tweets, retweets,m posts videos and new content often. There are heavy discussions on Facebook and Twitter on about the contents of The Verge on its own site and on other websites, social media platforms, and microblogs.
Overall, The Verge is doing well on the social media front and creating interactivity on the site.This is something that is strong about The Verge. However, it can have more influence on the web. It should driving up visits and mentions on the web so that it becomes more well know.
The Verge has done a good job in leveraging social media platforms for creating visitors and thus creating ad revenues for itself. So it should work on its weakness which is the lack of impact on its readers. This will let it grow its audience.
The Verge (http://www.theverge.com) is a blog about the Internet and new technology. It is a fairly well known blog which people read. Below I have used social media analytics sites to track The Verge. I used Twitalyzer, socialmention to find out how popular is The Verge.
On socialmention, it shows that The Verge has 2% strength, 72% passion, 2:1 sentiment, and 17% reach. This shows that its reach is not very strong on the web. The keyword theverge has mostly neutral sentiment, which means that most people do not have much feeling about The Verge. Top search keywords are verge, so people find the verge on the web and it shows up on search results. Time between mention is about 5 hours, so it not mentioned very often.
Twitalyzer shows that The Verge's account has 155000 followers, which is fairly strong for a website. Its impact score is 52.4, which shows that it is actively posting on the web. It Klout score is 87. This shows that it is updated often. It tweets, retweets,m posts videos and new content often. There are heavy discussions on Facebook and Twitter on about the contents of The Verge on its own site and on other websites, social media platforms, and microblogs.
Overall, The Verge is doing well on the social media front and creating interactivity on the site.This is something that is strong about The Verge. However, it can have more influence on the web. It should driving up visits and mentions on the web so that it becomes more well know.
The Verge has done a good job in leveraging social media platforms for creating visitors and thus creating ad revenues for itself. So it should work on its weakness which is the lack of impact on its readers. This will let it grow its audience.
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