The Verge (http://www.theverge.com) is a blog about the Internet and new technology. It is a fairly well known blog which people read. Below I have used social media analytics sites to track The Verge. I used Twitalyzer, socialmention to find out how popular is The Verge.
On socialmention, it shows that The Verge has 2% strength, 72% passion, 2:1 sentiment, and 17% reach. This shows that its reach is not very strong on the web. The keyword theverge has mostly neutral sentiment, which means that most people do not have much feeling about The Verge. Top search keywords are verge, so people find the verge on the web and it shows up on search results. Time between mention is about 5 hours, so it not mentioned very often.
Twitalyzer shows that The Verge's account has 155000 followers, which is fairly strong for a website. Its impact score is 52.4, which shows that it is actively posting on the web. It Klout score is 87. This shows that it is updated often. It tweets, retweets,m posts videos and new content often. There are heavy discussions on Facebook and Twitter on about the contents of The Verge on its own site and on other websites, social media platforms, and microblogs.
Overall, The Verge is doing well on the social media front and creating interactivity on the site.This is something that is strong about The Verge. However, it can have more influence on the web. It should driving up visits and mentions on the web so that it becomes more well know.
The Verge has done a good job in leveraging social media platforms for creating visitors and thus creating ad revenues for itself. So it should work on its weakness which is the lack of impact on its readers. This will let it grow its audience.
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