TechCrunch's Facebook profile is very strong. There is a lot of interaction is the Facenook page and a lot of people have subscribed to its updates. It has clearly made a lot of effort to make it interesting for its readers and subscribles, so much so that discussion is intense in the page.
TechCrunch has 546393 likes and 16369 people talking about the page. That is, 546393 people have subscribed to updates to the TechCrunch Facebook page. Every time people log on to their Facebook account, they read the information on TechCrunch from their updates page. This means that a lot of people are reading the page. Also, a lot of people are clicking on the links. Even if only a few percent of the people click on the links to TechCrunch, that it still a lot of people clicking on the links and reading the pages on TechCrunch.
16369 people are talking about the page, so a lot people are reading the topics and commenting on it. Many people comment to each post and many also like each post. This means that people are actively participating in the page. TechCrunch's Facebook page has a lot of pictures and videos. Its links are shortened by URL shorteners so the posts are more concise.
TechCrunch's page also has links to its newsfeed and Twitter profile, so people are clicking on those and following TechCrunch's updates in other ways as well. There is also a link to UStream so people can watch their live video feeds. In addition, people can also see events hosted by TechCrunch so people can participate in real life as well, which creates buzz.
Overall, TechCrunch has created as very vivacious and attract site by updating often and linking to multiple sources from TechCrunch and within Facebook. This drives discussion and increases subscription.
Most importantly, TechCrunch's content is relevant for people in that they have to do with the Web and technology which people are immersed in every day, news like Google and the EU and CES are important for some.
TechCrunch is clearly the model to follow to be a make your Facebook profile successful. Updates, links, pictures, and videos drives discussion and the content matters as well.
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