- there isn't too many pages for each category
- keywords shoudn't be too common
- reduce the number of links on each page
- inbound links should be generated by outsiders
- content is updated
- the number of categories is low
- terms with high search volume are included
- it includes keywords that more people are likely to search for
Thursday, 31 October 2013
SEO - Keywords
Wednesday, 30 October 2013
BitCoins
With the Recession of 2008 still
ongoing, governments all over the World are still trying to think about what to
do to stimulate the economy. One way to fix the recession of course is to lower
interest rate to get people to borrow for cheap. But nowadays, banks charge a
lot of fees and the effective interest rate that banks set for deposits are
zero or negative. There must be a way to buy things that are less costly and
safer ways to keep your money. Now, there is some promise with BitCoins, a new
currency which is under circulation.
In 2009, a computer scientist,
Satoshi Nakamoto, in Japan created the BitCoin currency. It is intended to be a
peer-to-peer currency, which means that it is governed by a community of people
who volunteer to maintain the currency system. People can use it to trade
goods. So, it is not governed by any central authority. This system has zero
transaction costs, if someone gives you BitCoins, you keep all of it. BitCoins are divisible up to 8
decimal places, so you can send very small denominations of BitCoins.
BitCoins is a virtual currency system
which allows people to store their money locally, as a file on your computer.
The file which contains your money is encrypted so no one can access it. You can
back it up to a file for storage elsewhere, and that file is also encrypted. To
protect your BitCoins, you can set a password. The money can be used in any
places that accept BitCoins and they can also be exchanged for regular currency
circulating around the World. Like many currencies, their exchange value is
variable over time. But what is keeping it stable is that the money supply will
be generated more and more slowly over time, preventing the possibility that
people having access to an excessively large money supply and so people cannot
buy goods so fast that it creates runaway inflation. At the end, the money
supply will taper off at about 21 million BitCoins. Because of the slowing in
the creation of new BitCoins over time, the risk of rapid inflation is
decreasingly likely over time, and deflation will be the trend after many years,
so the value of BitCoins will go up over time, as opposed to currencies in the
real world.
Fraud is prevented because
transactions and creation of BitCoins are recorded with a secured database
stored on a bank of computers. This also means that BitCoins cannot be
fraudulently duplicated. So this is another measure which prevents high
inflation rendering the money useless.
The money supply can be generated by
anyone that has a computer. Once you install the BitCoin software, click on the
Options menu and click Generate Coins to start generating BitCoins. They will
be generated at a very slow rate because to make new BitCoins, your computer
has to make solve cryptographic problems by guessing and testing. Once it is
solved, you get 50 BitCoins. This may take a few days or weeks or months,
depending on the speed off your computer. Some people are so ambitious that
they let a bank of computers solve these problems to generate BitCoins.
Sending BitCoins is easy. Once you
know the business or person’s BitCoin address, you can just click the Send
button and send money to the BitCoin address you specify.
There is a small economy which trade
goods and services with BitCoins in 2011. These businesses are listed in
http://bitcoin.org/trade. There, you can also find websites which trades
BitCoins for various real world currencies. You can also buy BitCoins with your
real money. Currently, examples of online stores which sell tangible goods and
accept BitCoins as payment include bookstores, electronics, clothing stores,
etc. Services stores include domain name registration services, web design services,
etc.
The BitCoin monetary system is still
quite simple at the moment. There is no credit system or banks, so you cannot
borrow money and there is no place to deposit your money other than as a file
on your computer. But the advantage of BitCoins is that you can protect your
own stash of cash, so banks are not necessary if you just want to store your
cash. Because of the high possibility of deflation from the increasing effort
in generating BitCoins, the money you keep will increase; this is effectively
like adding interest to your deposits.
There are problems with BitCoins. Its
encrypted nature can be exploited by criminals who want to launder money. Also,
the economy is very small right now, so it is not an alternative to real
currencies like US or Canadian Dollar. If you are not connected to the Internet
that can also be a problem if you trade using BitCoins often, because it is the
Internet is the only way that BitCoins can be sent or received. Of course, it
is also not an alternative to banks because you cannot use it to pay bills directly
and perform many kinds of functions that banks can like issue checks and
withdraw money via debit cards etc. The lack of a credit system means that you
cannot lend or borrow money. The BitCoin system is not a banking service and
should not be treated as such. Rather, it is a system for performing
transactions and storing wealth safely.
If the BitCoin system catches on, you
would not need banks to transfer and deposit money. Essentially, everyone has
their own virtual safe or wallet in which people can hold their own money. The
encrypted file that you back up has all your money in it. Because it has strong
encryption, it is just as safe as banks, and no authorities can access to your
BitCoin file or the network of computers with BitCoin software installed, so
people can transfer as much BitCoins around as they want. Whereas if you
transfer money in banks, there are upper limits to how much you can transfer to
prevent fraud and money laundering. If this catches on and criminal use it,
then it would be a great problem for the authorities to track it. It is
completely impossible to regulate or control the flow of money. Capital can
flow freely between countries instantly. So, if BitCoin becomes prevalent, then
the international finance system will change dramatically. Economists’ ideal of
freely money flow would be met because of its encrypted and unregulated nature
and the fact that no central bank can issue BitCoins, only the BitCoin system
controlled by computers all over the World can. This implies that prices all
over the World would be dictated by the flow of BitCoins. From an economic
perspective, this would be optimal for everyone compared to banks because
people can choose the optimal flow of money. In other words, if BitCoins
becomes the prevailing medium of exchange, people would prefer it over banks
because of its free nature. It is also an optimal medium for exchanging goods
internationally because it has zero transaction costs, this means that from
simple theories of international trade would hold. For instance, wage will
adjust to their optimal level because BitCoins are transferred instantly, and
it is subject to capital flow controls imposed by governments. Adjustment in
wages in this fashion means that the price of goods will adjust to a level
where production is optimized, because flows of capital and adjustment in wages
will change to their optimal levels since transactions cost nothing and are
instant.
The implications of then free flows
also mean that the World as a whole would become an Optimum Currency Area, that
is, the World would become one big market where flow of currencies are free,
and so it is optimal because producers and consumers would agree on prices they
like. This big market will reach efficiency because of the free flows of money
that is made possible by the BitCoin system. This has great implications for
the World economy because production would not be bounded by any region.
Globalization would be even more prevalent than it is now because of this
completely friction-free flow of financial capital, in addition to the
relatively free flow of the labor market which we have now.
All in all, the broad circulation of
BitCoins means that people have the authority to generate their own supply of
money. Regulation would also be decentralized. If the World uses it, then the
World would be much more globalized than it is now. People would not have to
worry about differing prices in different places or exchanging money. They
would just spend it. There would not be any control of flow of money because of
its decentralized nature. Countries would not need central banks, and other
banks are much more limited in their function if BitCoin catches on. All
tradable goods would have the same prices everywhere, and if labor can move
anywhere, wages would be adjusted so that it will be the same everywhere. With
BitCoins, the global financial system is controlled by the people. No one can
gain it or control it because of it decentralized nature and clear record
keeping and encryption capabilities. Every transaction is recorded in a
separate entry. Counterfeiting would also be almost impossible because it tracks every
BitCoin generated, so there would be one less kind of fraud. This is a dream
come true for economists, producers, and consumers alike. If Bankers change to
BitCoins, they benefit as well because of its security and anti-counterfeiting
features.
Until more people know about
BitCoins, it is unlikely that BitCoins will be in broad circulation. Because of
this, there is not yet much regulation on BitCoins or similar kinds of
currency. Because the system is well thought out to prevent fraud and inflation
destroying the usefulness of the currency, it does not need much regulation in
terms of monetary policy and counterfeit prevention. There is also no BitCoin
based financial instruments, so there is no need for laws in that regard
either.
BitCoins is a new system of exchange.
The supply of money is tightly controlled, so it will remain stable. BitCoins’
value will be maintained because they have low inflation or deflation, so the
purchasing power of BitCoins will be hard to wipe out. There is already a small
economy which uses BitCoins for exchange. It has the advantage of no
transaction cost so people receiving payments receive the full payment. It is
not subject to the whim of any person or bank, so its maintenance is a
community effort. The money is stored as a file on your computer which you can
back up and password-protect, so you can be sure that it is safe. If BitCoin
catches on as a medium of exchange in the World, would trade and finance would
be a lot freer. Economic ideals as we know it today would come true. That is,
equilibrium in wages and prices would be reached. However, the community is
small. It is an interesting currency.
Tuesday, 29 October 2013
Factors Affecting SEO
Many factors affect your site's SEO peformance. Here is a list and how to address them:
- inbound links - the more the merrier, but they should be from legitimate sites
- keywords - 2 to 6 percent of your site should have your chosen search keywords
- meta tags - should describe your site and have your targeted search keywords
- alt attribute - label your images with human readable descriptions
- time on site - have engaging content so visitors will stay on your site
- site loading speed - make sure your host is fast and your site haver no big images. Images should be less than 70KB.
- invalid code - validate your code with HTML and CSS validators online or buy validator software and use it to check your code before uploading (check your code here: validator.w3.org/
- minimize downtime - get a host that doesn't go down often, fix your site when people don't visit, i.e. when your target audience are sleeping
- duplicate content - create original content most of the time
- competitive keywords not present - your targeted search keywords should be on your webpages
- PageRank - get good PageRank by getting inbound links and getting high quality content
- mobile website - your site needs a mobile option for your site to have a good ranking on mobile version of Google
The takeaway is that you need a mobile version of your site, write high quality, original content, clean up your code, and make your site load quickly.
Saturday, 26 October 2013
Instagram for Business
Instagram is no longer an amateur social media tool. You as a businessperson can also benefit from it.
Post your product pictures on Instagram and share them so that your target audience can view them. Share links of your Instagram images on Facebook, Twitter, LinkedIn and your blog to maximize views.
Use the editing tools in the Instagram app to edit your pictures before posting.
Post your product pictures on Instagram and share them so that your target audience can view them. Share links of your Instagram images on Facebook, Twitter, LinkedIn and your blog to maximize views.
Use the editing tools in the Instagram app to edit your pictures before posting.
Thursday, 24 October 2013
Email Marketing
Email marketing is still very useful in today's marketing space. It has the higher conversion rates compared to many types of marketing.
All email lists should be created by letting people opt in to your list. You can ask for permission by putting a box on your website and letting people fill it out if they want your newsletter, or you can ask for people's email address in offline marketing venues.
To get people to give you their email address, you need to give people incentives to opt in. One way to do it is to exchange some of your products for their email addresses. Examples include books, free consultation, etc.
After you made your list, you need to use a mass emailing service so that you can mail to people in your list. MailChimp and Constant Contact are well known as email marketing services. Submit your list to their services, create your messages by using their templates or manually with HTML and CSS and you can email to your market audience. Use a catchy subject line and have calls to action in your content. Create urgency in your messages.
Email marketing is a low cost way to use direct marketing. You can view your returns in those services.
All email lists should be created by letting people opt in to your list. You can ask for permission by putting a box on your website and letting people fill it out if they want your newsletter, or you can ask for people's email address in offline marketing venues.
To get people to give you their email address, you need to give people incentives to opt in. One way to do it is to exchange some of your products for their email addresses. Examples include books, free consultation, etc.
After you made your list, you need to use a mass emailing service so that you can mail to people in your list. MailChimp and Constant Contact are well known as email marketing services. Submit your list to their services, create your messages by using their templates or manually with HTML and CSS and you can email to your market audience. Use a catchy subject line and have calls to action in your content. Create urgency in your messages.
Email marketing is a low cost way to use direct marketing. You can view your returns in those services.
Saturday, 19 October 2013
HootSuite Scheduler
HootSuite's schedule is a valuable for social media marketers. You can use it to schedule messages to post at the time of your choosing.
Log on to HootSuite and add your social media accounts by going to the bottom left corner. HootSuite is capable of connecting to more types of accounts than most social media automation services. More obscure account types like LinkedIn Company Pages are available for connection .Then go to scheduler shown on the top left and copy and paste your message to HootSuite, choose your account on the right of the message pane and click on the calendar and time drop downs to choose your time and date.
The best time to post depends on your audience. If you want promote products or services, then late mornings are good because that is when workers have free time to shop. For kids, some time in the after school period is good.
The scheduler is available in the free version of HootSuite. You can schedule your messages manually in the free version, but if you want batch scheduling of messages, you can upgrade to the premium version.
HootSuite provides a versatile tool for social media automation.
Log on to HootSuite and add your social media accounts by going to the bottom left corner. HootSuite is capable of connecting to more types of accounts than most social media automation services. More obscure account types like LinkedIn Company Pages are available for connection .Then go to scheduler shown on the top left and copy and paste your message to HootSuite, choose your account on the right of the message pane and click on the calendar and time drop downs to choose your time and date.
The best time to post depends on your audience. If you want promote products or services, then late mornings are good because that is when workers have free time to shop. For kids, some time in the after school period is good.
The scheduler is available in the free version of HootSuite. You can schedule your messages manually in the free version, but if you want batch scheduling of messages, you can upgrade to the premium version.
HootSuite provides a versatile tool for social media automation.
Thursday, 17 October 2013
Responsive Design
One of internet's buzzwords is responsive design. It means designing webpages that adapts to any screen. It is not very difficult to create.
The clear advantage of responsive websites is that you only have to maintain one websites for all devices.
Responsive design involved using CSS3 features. You need to use media queries to specify how a page should be displayed for set screen resolutions. Specify the screen resolution cases by using @media (max-width: x px) and (min-width y px), where x and y are the resolutions you want to specify.
Then you add the opening bracket, write the CSS specifications using the usual CSS selectors and properties and then add the close bracket.
For each media query, you should change the size of the images so that they fit within the body of the page. Low resolution screens should have larger fonts and smaller images and vice versa.
CSS3 can be displayed on any modern desktop and mobile browser such as Firefox, Chrome and Internet Explorer.
The end result of the page would be good looking on any screen.
The clear advantage of responsive websites is that you only have to maintain one websites for all devices.
Responsive design involved using CSS3 features. You need to use media queries to specify how a page should be displayed for set screen resolutions. Specify the screen resolution cases by using @media (max-width: x px) and (min-width y px), where x and y are the resolutions you want to specify.
Then you add the opening bracket, write the CSS specifications using the usual CSS selectors and properties and then add the close bracket.
For each media query, you should change the size of the images so that they fit within the body of the page. Low resolution screens should have larger fonts and smaller images and vice versa.
CSS3 can be displayed on any modern desktop and mobile browser such as Firefox, Chrome and Internet Explorer.
The end result of the page would be good looking on any screen.
Monday, 14 October 2013
How to Automate Social Media
Businesspeople are busy, but they have to interact in the social media world for their business to succeed. What to do at this stage? Fortunately, there are many ways to automate posting to reduce the amount of work required to create posts.
Many blogging platforms like Blogger and WordPress have scheduling tools to schedule your posts. You can set your posts to be published any time in the future via the Schedule pane on the right side on both Blogger and WordPress.
To automate social media profile posts, you can use other free and freemium tools like HootSuite, Buffer, and Viralheat. You can connect your social media profiles to those services and enter your posts in the designated area in each of the tools, set the time, and they will be posted online at the time you specified. They are very easy to use.
HootSuite can connect to the most social media sites out of the three. Buffer can connect to Facebook, Twitter and LinkedIn, same with ViralHeat.
Your time is valuable, so use the tools above to save time and labor cost.
Friday, 11 October 2013
Thursday, 10 October 2013
Marketing Online
Here are some unconventional tactics to promote yourself online:
- lease out ad space of your website/blog - find a relevant service like BuySellAds and rent out space on your site
- give away free stuff online - give incentives for people to view your content by giving away free stuff like books and videos
- produce content - write consistently to gain page views.
- sell ads in apps - this is a growing market with increasing target audience
- use all social media venues: Facebook, Twitter, LinkedIn - they get a lof exposure
- sell ads on your website
- make YouTube videos - link to paid content from your free preview video
- sell ads in other people's YouTube videos - buy ads on YouTube to promote your product/service
Monday, 7 October 2013
How to Buy Ads on Google Adwords
Buying ads on AdWords is easy. You choose they keywords that are right for your site, select your bidding price, and write the content for your ads. The ads will be text.
First, you login to Google AdWords with your Google account adwords.google.ca. Then you go to the keywords tool at https://adwords.google.com/ko/KeywordPlanner/Home. There, you can type in the keywords and see which ones have high search volume and medium competition. Choose those if you can afford the keywords. I will show the recommended bid price.
Next, go to your AdWords account and type in your chosen keywords and your bid. Follow the recommendations in the keywords tool for best results.
Finally, type in the content for your text ad. It should have a call to action, like 'Buy Now' and then enter the content for your text ad, like what product or service you are selling, price, etc. Be sure to keep them short.
Selling ads with Google is very easy and simple. Just follow the above quick steps.
Saturday, 5 October 2013
Top Tools for Bloggers
You should use these tools to get information to blog:
- Google Alert - subscribe to alerts to get current buzz
- Google Trends - check out the latest trends online
- Pulse - read the news to get inspiration for blogging
- Quora - check discussions for inspiration
- Reddit - bookmark information you find important
- inbound.org - get the attention of the public via inbound marketing
- EverNote - take notes
- Google Calendar - mark deadlines in your calendar
- Focus Booster - remove distractions when you blog
- Google Docs - collaborate on creating documents or make them yourself, it's accessible almost anywhere
- Gimp - free image editor
- Pixlr - free image editor
- Aspect Ratio Calculator - helps you find the right dimensions when scaling images
- Google Keyword Tool - find the best keywords for paid ads and SEO
- Yoast - WordPress SEO plugin
- Majestic SEO - WordPress SEO plugin
- MailChimp - mass email marketing service
- Disqus - a good forum to add to your website
- Polldaddy - do market research with it
- Google XML Sitemap - make sitemap for submission to Google so that your site gets indexed
- WordPress - good blogging and content managemen platform
- W3 Total Cache - cache your WordPress site for best loading speed, important for good user experience and SEO
- Akismet - clear spam from your site
- WP Engine - fast web host for your site/blog
- Premise - tool to automatically make landing page for you without coding
Thursday, 3 October 2013
Google Analytics
Google Analytics provides you with an easy way to track the viewership of your website. It is a completely free and graphical tool.
To set up Google Analytics to track your site, you need to log on to your Google account at to view the Google Analytics. Then follow the instructions to generate your tracking code, copy and paste the code to all your webpages and it will start tracking. The first results should be in your account in a day or less.
You can view a lot of information in Google Analytics. Geographic, demographic variables time on site are the most important indicators. Geographic variables includes country and continents of your readers, demographic include population and residence of your viewers. Time on site means how much time people spent read your site during one session.
From the information, you can infer how to market your site. If you lack viewership in your target market, you need to work on it to make your site accessible to them. If time on site is short, that means your site's content is not very interesting and so you should change it.
Conversions are important indicators to track. There are two types of conversions: micro and macro conversion, like subscribing to your email list. Micro conversions are small goals that lead to your ultimate goal. Macro conversions are your ultimate goal, like making a sale.
To track your goals, you can create a conversion funnel. The funnel tracks the steps that your viewers go through to get to your goal. You need to assign a monetary value to your goal for people to track it.
Google Analytics is very easy to use. It is a free tool that gives you a lot of insight on how to promote your online content.
To set up Google Analytics to track your site, you need to log on to your Google account at to view the Google Analytics. Then follow the instructions to generate your tracking code, copy and paste the code to all your webpages and it will start tracking. The first results should be in your account in a day or less.
You can view a lot of information in Google Analytics. Geographic, demographic variables time on site are the most important indicators. Geographic variables includes country and continents of your readers, demographic include population and residence of your viewers. Time on site means how much time people spent read your site during one session.
From the information, you can infer how to market your site. If you lack viewership in your target market, you need to work on it to make your site accessible to them. If time on site is short, that means your site's content is not very interesting and so you should change it.
Conversions are important indicators to track. There are two types of conversions: micro and macro conversion, like subscribing to your email list. Micro conversions are small goals that lead to your ultimate goal. Macro conversions are your ultimate goal, like making a sale.
To track your goals, you can create a conversion funnel. The funnel tracks the steps that your viewers go through to get to your goal. You need to assign a monetary value to your goal for people to track it.
Google Analytics is very easy to use. It is a free tool that gives you a lot of insight on how to promote your online content.
Wednesday, 2 October 2013
Content Curation
In addition to creating content, curating content is also a marketer's best friend. You can just select the content you want to share online and share by linking to them on your social media profile or blog.
You should select content that are current, interesting and relevant to share. News, informational articles and entertaining stuff are all good for sharing.
Storify is a good tool for collecting information for curation. It picks up content for you to screen and share.
Share regularly so that your target audience expects them and visit your site or profile regularly for updates.
Do this on multiple platforms so that your message will propagate fast.
You should select content that are current, interesting and relevant to share. News, informational articles and entertaining stuff are all good for sharing.
Storify is a good tool for collecting information for curation. It picks up content for you to screen and share.
Share regularly so that your target audience expects them and visit your site or profile regularly for updates.
Do this on multiple platforms so that your message will propagate fast.
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