Google Analytics

Google Analytics provides you with an easy way to track the viewership of your website. It is a completely free and graphical tool.

To set up Google Analytics to track your site, you need to log on to your Google account at to view the Google Analytics. Then follow the instructions to generate your tracking code, copy and paste the code to all your webpages and it will start tracking. The first results should be in your account in a day or less.

You can view a lot of information in Google Analytics. Geographic, demographic variables time on site are the most important indicators. Geographic variables includes country and continents of your readers, demographic include population and residence of your viewers. Time on site means how much time people spent read your site during one session.

From the information, you can infer how to market your site. If you lack viewership in your target market, you need to work on it to make your site accessible to them. If time on site is short, that means your site's content is not very interesting and so you should change it.

Conversions are important indicators to track. There are two types of conversions: micro and macro conversion, like subscribing to your email list. Micro conversions are small goals that lead to your ultimate goal. Macro conversions are your ultimate goal, like making a sale.

To track your goals, you can create a conversion funnel. The funnel tracks the steps that your viewers go through to get to your goal. You need to assign a monetary value to your goal for people to track it.

Google Analytics is very easy to use. It is a free tool that gives you a lot of insight on how to promote your online content.