Factors Affecting SEO

Many factors affect your site's SEO peformance. Here is a list and how to address them:

• inbound links - the more the merrier, but they should be from legitimate sites
• keywords - 2 to 6 percent of your site should have your chosen search keywords
• meta tags - should describe your site and have your targeted search keywords
• alt attribute - label your images with human readable descriptions
• time on site - have engaging content so visitors will stay on your site
• site loading speed - make sure your host is fast and your site haver no big images. Images should be less than 70KB. 
• invalid code - validate your code with HTML and CSS validators online or buy validator software and use it to check your code before uploading (check your code here: validator.w3.org/‎
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• minimize downtime - get a host that doesn't go down often, fix your site when people don't visit, i.e. when your target audience are sleeping
• duplicate content  - create original content most of the time
• competitive keywords not present - your targeted search keywords should be on your webpages
• PageRank - get good PageRank by getting inbound links and getting high quality content
• mobile website - your site needs a mobile option for your site to have a good ranking on mobile version of Google

The takeaway is that you need a mobile version of your site, write high quality, original content, clean up your code, and make your site load quickly.