Email marketing is still very useful in today's marketing space. It has the higher conversion rates compared to many types of marketing.
All email lists should be created by letting people opt in to your list. You can ask for permission by putting a box on your website and letting people fill it out if they want your newsletter, or you can ask for people's email address in offline marketing venues.
To get people to give you their email address, you need to give people incentives to opt in. One way to do it is to exchange some of your products for their email addresses. Examples include books, free consultation, etc.
After you made your list, you need to use a mass emailing service so that you can mail to people in your list. MailChimp and Constant Contact are well known as email marketing services. Submit your list to their services, create your messages by using their templates or manually with HTML and CSS and you can email to your market audience. Use a catchy subject line and have calls to action in your content. Create urgency in your messages.
Email marketing is a low cost way to use direct marketing. You can view your returns in those services.
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